Headquartered in Pittsburgh, PA
Founded in August 2010
Our mission is to connect and inspire people to think differently about time and the activities they choose.
Everybody is busy, burned out, and overwhelmed; It’s a big time dilemma.
We help people solve this time dilemma by gaining a new perspective on time.
We do this through stories, skills, and teaching practical techniques that promote happy and balanced living.
Attack Your Day started as an idea in 2007 that became a book, which turned into a workshop.
It’s now a way of life, a community of people that encourage each other to make the best use of their time for healthy, happy, and balanced living. We can do it alone, but it’s better together.
The community is a group of people that strive to do better together.
It’s free to join. Members decide on their level of engagement, accountability, and support. There’s no app to download. We communicate through email and chat for true one to one communication.
Full membership includes; Guided planning, daily reminders, challenges, inspirational stories, and accountability.
Students today have more ways to invest time than ever before. If students are going to survive schooling from home, they need our help. As parents, teachers, and mentors we need to encourage them to make the best use of their time.
They need our help. The objective is to give students the opportunity to develop a healthy relationship with time. Not by controlling their time, by teaching, guiding, and mentoring students so they can develop positive habits.
Podcast Interview Clip
What is Attack Your Day?
Attack Your Day is intentionally making the best use of your time. It’s an idea. A way of life. It’s a mindset, a movement. It’s a community of people that inspire and support each other to be intentional in how we invest our time.
Why is it important?
Today we have more activities to manage than ever before because of technology, the internet and the expectations of doing more with less. We’ve become compressors of life, trying to jam as many activities into our day we can. We realize we can’t do it all, we get stressed, experience anxiety, and overwhelmed. If we don’t make adjustments, we lose control and get burned out.
Who’s it for?
Times are tough. If we are honest with ourselves, everyone on this planet could benefit from a little more time. It’s for the non-planner, the procrastinator, the multitasker, app addict, the overwhelmed, basically anyone that has a time dilemma.
The misconception of time.
We’ve been going about it all wrong. For years we’ve been taught we need to be better at time management if we want to improve productivity. The truth is, we don’t manage time at all, we execute activities. So if you want to gain control of time, it’s not better time management you need, it’s learning to effectively manage the activities you choose to execute during the day.
Activities rule the day.
An activity is something we do. It’s simple. But when we examine activities further, we realize that activities can be mental, physical, long in duration and short duration. What’s important to understand is that they are never neutral. They either enhance or detract from our lives by changing the quality for better or for worse. The exciting thing is that we can change the quality of our life by simply changing activities.
People attempt too much.
People always tell me they have too many balls in the air or have too much on their plate, and they actually do. Research tells us ten years ago that 8 out of 10 people could do about half of what was on their plate. Today, only 5 out of 10 say they get at least half of what’s on their plate. It’s a big issue. One of the reasons for this, is that people don’t prioritize their activities. This includes their distractions and interruptions.
How can we improve?
By coloring our choices. If we look at the activities on our plate for today in the same way, it’s pretty intimidating. They stare back at us as if they all have the same value which they don’t! So it’s easy to get overwhelmed. To simplify the process, we can use the traffic light colors to color our activity choices.
Red means stop. Green means go. Yellow means caution. We do add the color gray to stand for activities that are usually a waste of time.
A thought leader on time.
Mark’s been talking about time since 2002, that’s when he joined the family business. Back then, He and his father Trapper worked exclusively with Day-Timer, the original paper planner made famous in the 1980s. Trapper was Day-Timer’s time management expert for 25 years and was known as “Father Time.” When Mark met the Day-Timer executive team in July 2002, one said,” you must be “son of time?” Everyone laughed, and the nickname stuck.
In 2010 Mark and his father released their first edition of the book, Attack Your Day! Before It Attacks You. A spin on the old concept of time management. Three weeks later, his father passed away from cancer.
The book was republished in 2012 by Financial Times Press. A workshop, training program, and higher ed curriculum was developed and has been taught to scores of people around the world over the past decade.
In this book you will learn, fast, flexible, and easy solutions to navigate time for happy, more productive life.
The book begins with an understanding that we don’t manage time, we executive activities and the activities we choose enhance or detract from our life experiences. If we want to regain control of our time we need learn to be great activity managers. To do this, there are five activity management skills.
The skill of choosing, arranging, tracking, flexicuting, and focusing. The remainder of the book consists of 101 productivity tips.
2021, March: NEW Updated and Simplified Edition
2012, October: FT Press, English, Chinese, Polish
2010, October: Morgan James Publishing, English